During Milan Design Week 2014, student designers from the School of the Art Institute of Chicago (SAIC) will debut their whatnot 2014 collection: a series of playful objects that encourages a child’s interaction with the people, places, and environments around them. Eight products and three furniture systems will be exhibited at Spazio Rossana Orlandi and sold in their adjoining design shop from the eighth to the thirteenth of April. Visit us.
Building on the successful 2012 launch of the whatnot brand in both Milan and New York last year, the 2013 collection continues to bring new design concepts to life with a range of contemporary products designed and made in the USA.
Each of the 16 designers has approached color as a critical question. The subsequent collection of “whatnots” explore the visceral, perceptual, associative, emotional, and conceptual potential of color in all its permutations-muted, primary, fluorescent, functional, natural, and erotic.