whatnot 2013

Building on the successful 2012 launch of the whatnot brand in both Milan and New York last year, the 2013 collection continues to bring new design concepts to life with a range of contemporary products designed and made in the USA.

Each of the 16 designers has approached color as a critical question. The subsequent collection of “whatnots” explore the visceral, perceptual, associative, emotional, and conceptual potential of color in all its permutations-muted, primary, fluorescent, functional, natural, and erotic.

2012 Collection